RightAction® strives for fast, easy and painless integration. The diagram above shows that publishers and Supply Side Partners send bid requests to the pureRTB™ marketplace. These bid requests are broadcast to Demand Side Partners' bidding servers in the body of HTTP POST messages. Bidding servers decide whether or not to bid on the impression, sending a bid response in the HTTP response body.
The pureRTB marketplace forwards these responses containing the ad markup to web publishers for display. Publishers decide the winning bidder by displaying the ad, which issues a client-side request for the tracking pixel from the ad server, informing the advertiser of the winning bid. Click below for our complete integration documentation.