We believe that

MEDIA BUYING

is as much an art as it is a science.

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Sure, we appreciate a mind-blowing algorithm as much as the next guy,

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but you can’t underestimate the human element. Technology alone is not the hero.

simply put

we give you the tools to

distill

contextual data + first party + third party data

DOWN

to it’s purest form... to enable you to buy

the RIGHT

PLACEMENT + USER + TIME
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Our platform doesn’t just let you buy media, we find the effective media, leverage your own data, sift through the garbage (that messy third party data) and understand the user in a human way.

This is how you get meaningful results. And how you, Captain Real Time Media, get all the glory.

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Think of it as an audience

purification process

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We eliminate all the bad stuff (noise, clutter, waste) and keep the most relevant, effective data for your audience.

We extract, refine and deliver.

RIGHTACTION

evaluates every data point

so you don’t have to.

This is different from other platforms that take a more “let’s see what happens” approach and don’t check data for accuracy and efficacy.

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Instead,our technology uses its big, bad, brain to combine and correlate confirmed audience and contextual data, delivering the perfect blend of content and context for

an ad experience customized for each consumer. (in 1/1000th of a second)

People equipped with

smart technology

using their

superhuman marketing powers

are the ones who really save the day for their companies and clients.

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  1. extract

    get rid of all the ineffective, irrelevant data that’s wasting impressions and money. Poof. Gone.

  2. refine

    pull out the content that is measurable, while leveraging your own data (a crucial part of the process).

  3. deliver

    enable you to execute media buys, leaving you with the purest, most effective way to reach your audience and maximize spending.

We’ve built strong

PARTNERSHIPS

to create the best platform available.

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  • Appnexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media.

    Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses.

  • The Rubicon Project is an online advertising technology company. We help publishers maximize their ad revenue through real time trading technology.

  • Proximic is an innovator in real-time contextual and preventive brand safety solutions for its advertising and publishing partners and processes over 170 billion impressions globally each month.

    The company provides the most accurate and actionable page level data that is being used by its partners to improve content targeting and gain a better understanding of user interests without the use of cookies.

    Proximic data solutions are available in nine languages including Russian with APAC languages being added later this year. Proximic is a privately funded company and is based in Palo Alto, California.

  • TRUSTed Ads offers consumers’ access to easy-to-understand educational material and concise advertising notification and opt-out choices.

    TRUSTed Ads gives advertisers, agencies, advertising networks, DSPs and publishers the ability to provide a branded and customizable consumer landing experience; simple tag implementation in advertising servers; and a detailed reporting and consumer feedback mechanism.

There’s still an

art to advertising

that we believe needs to be respected and nurtured.

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Yes, we have a lot of smart people working with us. But first and foremost we’re problem solvers. Human problem solvers. And we’re really proud of that. Because successful real-time media buying isn’t just enabling cookies and writing code.

The RIGHTACTION Team
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    Firra Abramov
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    Stephen Gill
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    Gabriel Malca
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    Athas Nikolakakos
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    Margaret Vesey

We’re not just databots.

We take time to get to know our clients and really understand the consumer, their trends and behaviors. That’s what we’re good at. That and darts.

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Firra Abramov Chief Executive Officer

With over a decade of product and general management experience in North America, Europe and Asia, and a combined 14 years of Financial Services and Product Development under her belt. Firra knows how to lead the charge. Some of her former employers include Goldman Sachs, US Trust Company, The College Board, DoubleClick and oh yeah, a little company called Google. Her specialties include strategic planning, product development & commercialization, mergers & acquisitions, general management, and pricing. She speaks four languages - five if you count Beagle.

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Stephen Gill Co-Founder

Stephen is an Online Media Entrepreneur and founder of Leadnomics and Red Online Marketing Group, and has a degree in Entrepreneurship from Rowan University. Stephen co-founded RightAction in 2010 as he saw great opportunity for innovation in digital media with the advent of RTB. Stephen grew up on the Jersey shore (not to be confused with the one you've seen on MTV) and is equal parts techie, traveler, and foodie.

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Gabriel Malca Co-Founder

Gabriel Malca is a self-taught, super-uber-coder turned online marketer. He co-founded RightAction after realizing the lack of proper technology in an ever-growing marketplace. His approach to software engineering, coupled with his experience in social interaction, gives RightAction a leading edge over the competition. In his free time, Gabriel likes to hang out with his son, occasionally sneaking in algorithm and programming stories at bedtime.

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Athas Nikolakakos General Counsel & Privacy Officer

When most 13-year old boys were riding bikes or reading comic books, Athas was programming. Since then, the Boston U Terrier got a degree in Business Admin with a focus on Information Systems. In his past life he was a programmer at Citigroup’s Corporate and Investment Bank in Boston. Afterwards he went to Law School for Law & Technology. Currently Athas specializes in Cyber law, privacy, contracts and intellectual property. A born and raised New Yorker, Philly’s BYOBs have won him over. Don’t tell his mom.

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Margaret Vesey Vice President of Finance

Along with her CPA, Margaret holds an MBA and BS in Marketing. She worked at Arthur Andersen, LLP as an Audit and Business Advisory Manager for over 7 years and has experience in both public and private industry. She also has extensive experience achieving operational and financial success with start-ups including system implementation and developing and implementing policies and procedures. Margaret is a sports junkie and a huge fan of her husband and three kids.

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